Analytical methodology to evolutionary steps for manufacturing strategy in small and medium enterprises

Ricardo Palma, Laure Morel, Raymundo Forradellas

Resumo


Usually, we can find lots of methods and recipes for operating in the field of strategy. Many distinguished and important organizations, like the United Nations, the Food and Agriculture Organization, the United Nations Industrial Development Organization, and others, work so hard to help a constellation of Small and Medium Enterprises (SME) across the world. These kinds of enterprises exist in the developed countries as well as in the emerging economies, but, usually, the global strategy that they adopt can't be easily synchronized with the manufacturing function. Then, it's not common to find in the literature an easy way to move the actual manufacturing strategy towards the goal proposed by the global strategy. In this work, an analytical methodology is proposed to align this manufacturing strategy with global strategies using as a motivating force the customer satisfaction, innovation and the systemic competitiveness framework. This approach is made in step way, making small evolutionary steps to convert the actual operation actions into a strong and ductile manufacturing strategy.

Palavras-chave


Manufacturing Strategy; Innovation; Small and Medium Enterprise.

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Referências


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